Larry McNiff

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My journey started with a film camera, where a lot of time was spent discovering what not to do in photography. It was expensive and the message was clear. Get it right in the camera and create value in each photo!

My business career was primarily as a technical product manager and later, a senior IT operations subject matter expert for a Fortune 50 company's largest customers. Even though my world was highly technical, I was able to have some of my photography work published in several magazines. Thankfully, my photography and a significant musical background helped keep my left-brain/right-brain in balance. Once I left the corporate world, I immediately pursued full-time photography.

On the personal photography side, capturing imagery of individuals, couples and families is very enjoyable and rewarding. Senior portraits especially offer creative challenges to effectively show who they are or have become.  That also goes for my dance photography projects. Dance photography, while a more recent discovery, allows me to show the skill, dedication and commitment these young athletes have. 

Mostly through my music background, I've met and have been fortunate enough to photograph several Grammy nominees, one Emmy winner, a couple of book authors and numerous models for publication. It's been a great ride!

To state my philosophy, photos should have a purpose; move the viewer or tell a story. That's where the name of the company came from. In photos we want others to know about us; who we are, our passions, what we wish to become, what we offer or what we've achieved. Photos with a purpose can also resonate with us because of their beauty, uniqueness, passion, lead us down a path or leave us wondering what lies beyond. If I can convey those things in my photos, I've succeeded.