Larry McNiff

/photographer

/about

I'm a Certified Professional Photographer through Professional Photographers of America. That simply means I've displayed a significant understanding of photography and my portfolio successfully passed a review panel of award-winning professional photographers. 

My journey started with a film camera where a lot of time was spent discovering what not to do in photography. It was expensive and the message was clear. Get it right in the camera and create value in each photo!

To my credit I've photographed several Grammy nominees,  one Emmy winner and numerous models for publication. 

 

In addition, most of my business career was spent in product management and as a senior technical and operational consultant for a Fortune 50 company. There, I worked with very large IT departments of businesses and governments, both domestic and international. Those experiences provided a solid understanding of operations, finance, advertising, sales and general commerce.

Now, the combination of photographic skill and business background allows me to provide effective, high quality commercial photography services to small and medium businesses on the gulf coast.

On the more personal side, I've always enjoyed capturing individuals, couples and families in portraiture. While it only represents an instant in time, some portraits are timeless. Dance photography,  while a more recent discovery, allows me to show the skill, dedication and commitment these young athletes have. 

To sum everything up, photos should have a purpose; move the viewer. or tell a story. That's where the name of the company came from. In photos we want others to know about us; who we are, our passions, what we wish to become, what we offer or what we've achieved. Photos with a purpose can also resonate with us because of their beauty, uniqueness, passion, lead us down a path or leave us wondering what lies beyond. If I can convey those things in my photos, I've succeeded. 

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